Sphinx is an important player in the European Bathroom Market, with export markets in Europe, Middle East, Far East and the Caribbean.

Its marketing strategy is based on the Bathroom Concept. This concept consists of a total program of sanitary fixtures for both the consumer and the institutional markets (hotels, hospitals, office buildings). To this end, Sphinx endeavours to provide co-ordinated product lines, each displaying internal consistency of scale and design and characterised by functionality for the user, by economic water consumption and by ease of installation.